Fulfilling Your Days

“Honour your father and mother.” (Ephesians 6:2) This commandment is at the heart of fulfilling your days quantitatively. In other words, if you want to live long, honour your mother and father. It’s the first commandment with promise. However, the qualitative dimension of fulfilling your days is much bigger than the quantitative dimension. Our foundational[…]

Business Development (Part 6): Public Relations

We continue our business development studies from where we left off last week. On week 4 we began the study on branding, examining the philosophical and conceptual framework of branding as a discipline. Last week we discussed creating a brand name and embedding a vision within your organization’s name. To read the previous posts from[…]

Business Development (Part 5): Creating a Brand Name

We continue our business development studies today from where we left off last week. Last week we began the study on branding, examining the philosophical and conceptual framework of branding as a discipline. We traced the origin of the word, “logo” to Logos and looked at the historical context of Logos. We established that Jesus[…]