Business Development (Part 6): Public Relations

We continue our business development studies from where we left off last week. On week 4 we began the study on branding, examining the philosophical and conceptual framework of branding as a discipline. Last week we discussed creating a brand name and embedding a vision within your organization’s name. To read the previous posts from[…]

Business Development (Part 5): Creating a Brand Name

We continue our business development studies today from where we left off last week. Last week we began the study on branding, examining the philosophical and conceptual framework of branding as a discipline. We traced the origin of the word, “logo” to Logos and looked at the historical context of Logos. We established that Jesus[…]

Business Development (Part 2): The Kingdom and the Virgins

Today we’re going to start with God’s economic ideology. God administrates a political kingdom and this kingdom has an economic ideology, just like our political systems. In a communist system for example property rights are vested in the State. The State controls the means of production. But in a capitalist system the individual has property[…]

7 Kilograms of Thought, One Man Named Adam and Sundry Business Knowledge (Part 2)

I want to once again thank Pastor Godman Akinlabi for giving me the opportunity to speak from this elevated pulpit this morning. I am billed to address all three services today. I suspect it is Pastor Godman’s bid to turn me into a pastor. My approach to the three services is simple. We shall simply[…]

7 Kilograms of Thought, One Man Named Adam and Sundry Business Knowledge (Part 1)

I want to begin this morning by thanking Pastor Godman Akinlabi for giving me the opportunity to speak to the elevated. In less than three years, this ministry has garnered significant goodwill and brand mileage. And this was without resort to the employ of notorious and questionable ministerial means. The Church is quietly but steadily[…]