Brand Power, Brand Leverage, Brand Dynamics (Personal Branding towards greater heights)

Let me begin this morning by thanking the leadership of Foursquare Gospel Church, Gbagada Zone for inviting me to speak at this Conference of the shapers of tomorrow. Today, we’re going to be talking about branding. Among other things we’re going to learn how to brand ourselves to achieve leverage. That’s actually the easy part.[…]

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