The church is a spiritual federation. The architecture of the church is similar to that of the internet. There’s no single point of failure. The gates of hell cannot prevail. Matthew 16:18. The brand architecture of the church is what we will call endorsed brand architecture in my line of work. There are various forms of brand architecture but the one employed by Jesus is endorsed architecture. It means Jesus endorses each ministry franchise with his brand name. Pastors are franchisees. The franchise model allows for local variations and adaptations; it also allows for the personality of the pastor. […]