Remembrance VI: The Jesus Brand
Many, many, many years ago I got a call from a church to design and produce invitational fliers. The church was new – it was a demographic outreach of a particular denomination. The church is located in the highbrow section of town. Successful people live in that part of town and certain pedigree of businesses occupy the real estate. It is an expensive locality, one of those areas rent is paid in dollars per square metre. The church comprised the affluent, the successful, the succeeding. They wanted to reach out to their kind – their business and professional colleagues. […]