Business Development (Part 5): Creating a Brand Name

We continue our business development studies today from where we left off last week. Last week we began the study on branding, examining the philosophical and conceptual framework of branding as a discipline. We traced the origin of the word, “logo” to Logos and looked at the historical context of Logos. We established that Jesus[…]

Brand Power, Brand Leverage, Brand Dynamics (Personal Branding towards greater heights)

Let me begin this morning by thanking the leadership of Foursquare Gospel Church, Gbagada Zone for inviting me to speak at this Conference of the shapers of tomorrow. Today, we’re going to be talking about branding. Among other things we’re going to learn how to brand ourselves to achieve leverage. That’s actually the easy part.[…]

7 Kilograms of Thought, One Man Named Adam and Sundry Business Knowledge (Part 1)

I want to begin this morning by thanking Pastor Godman Akinlabi for giving me the opportunity to speak to the elevated. In less than three years, this ministry has garnered significant goodwill and brand mileage. And this was without resort to the employ of notorious and questionable ministerial means. The Church is quietly but steadily[…]